SpaceX Blew Up Four Rockets on Purpose.
A rocket test can fail at landing and still answer the question it was built to test. The Starship programme illustrates clear purpose, tolerable losses and learning through successive moves.
Articles by Paul Littlejohn
On leadership, decisions and building organisations that perform.
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A rocket test can fail at landing and still answer the question it was built to test. The Starship programme illustrates clear purpose, tolerable losses and learning through successive moves.

Planned for 3 hours. Briefed for one. The plan died inside 12 minutes. We still made the strike. What flying taught me about why most business plans do less work than the people who wrote them think, and three tests for the one on your desk.

A decision can fit the situation when it is made and stop fitting later. Four questions for checking the assumptions behind a commitment and deciding what needs to change.

Plans can outlive the assumptions that made them sensible. A personal reflection on keeping direction while responding to the situation and opportunities in front of you.