Strategy
and growth
You want to expand, enter a new market or take a valuable opportunity. I help you develop the commercial strategy and build a business capable of growing profitably.

Paul Littlejohn / Strategic adviser to owners and CEOs
I help owners and CEOs grow profitably, improve performance and make business transformation pay.
Former RAF fighter pilot and instructor. Management consultant and business leader.
How I can help
You want to expand, enter a new market or take a valuable opportunity. I help you develop the commercial strategy and build a business capable of growing profitably.
You need better margins, stronger service or a more effective operation. I help you improve profitability and performance through changes to the operating model, organisation and processes.
You are investing in technology or changing how the business works. I connect the commercial ambition with the technology, organisation and operating changes needed to deliver it.
Military aviation. Consulting. Business leadership.

Experience from the cockpit to the boardroom.
I spent sixteen years as a Royal Air Force fighter pilot and officer, including a US Marine Corps exchange tour as an F/A-18 instructor and department head. That career demanded exacting standards of preparation, leadership and performance.
I then worked in management consulting at PA Consulting and led substantial businesses. At dnata, I ran airside operations on a USD 250 million budget. At Meeting Point, I was COO of the UAE and Oman business and Global Head of Operations across 17 countries.
I bring that combination to owners and CEOs who want to build a more profitable, capable business. My work connects the ambition for the business with the commercial, organisational and operating changes that make it achievable.
View my professional backgroundSelected commercial evidence
From my operating and transformation work.
Operating costs reduced over three years
dnata Airside Operations
Uplift in profit per sale
Meeting Point UAE
Revenue opportunity made accessible
Tourism365
Selected work
Transformation leadership / Tourism365
Revenue opportunity
made accessible
At Tourism365, I led a transformation covering product digitisation, client and partner connectivity, and the operating model behind delivery.
The work replaced manual operations and opened access to a USD 30 million revenue opportunity the business had previously been unable to reach.
Commercial access depended on the business’s ability to offer and deliver its products. Technology and operating change had to support the same purpose.
Read the case studyAn advisory example / Seasonal relaunch
For a seasonal relaunch, I recommended enabling paid forward bookings before restarting the full operation. Booking, payment and sales capabilities would allow the owner to build demand before committing the operating cost base.
The aim was to give the owner evidence of demand and money coming in before carrying the full cost of reopening. This case describes the advice; it does not claim a realised financial result.
Read the advisory exampleWorking with Paul
You work directly with me.
The work can focus on a growth opportunity, a performance problem or a substantial business transformation. It can also be a continuing advisory relationship as you develop the business.
We agree the outcome you want, the scope of my role and how I will work with your team and other specialists.
From the forthcoming book
“Most people treat confidence and uncertainty as opposites, so they either wait for a certainty that never arrives or they manufacture one so that they can feel entitled to act. I learned to do neither.”
My forthcoming book draws on military aviation and business experience to explore how leaders can act with confidence under uncertainty. Read a passage from the introduction.
Read the manuscript excerptA conversation with Paul
Tell me what you want to achieve, or where the business needs to perform better. Let’s talk about how I can help.
Talk to Paul [email protected]